Case Study

Background

CloseStrong is an AI-powered sales enablement platform that delivers 24/7 deal-specific coaching to B2B sales teams, helping them improve win rates and close deals more effectively.

Challenge

CloseStrong needed a trusted partner to finalize and launch their AI-powered MVP—essential for attracting early customers and investors. After three prior vendors fell short, they sought a responsive, technically strong team to align with their vision, deliver key AI features, and ensure a stable, production-ready platform.

Solution

Covalience provided a dedicated team including full-stack engineers, a technical architect, QA testers, UI/UX designers, DevOps experts, and a project coordinator. Our focus was on delivering a secure, AI-driven MVP through scalable architecture, cloud infrastructure, and modular AI integrations that supported real-time deal coaching while protecting sensitive sales data.

Implementation

Covalience played a keyrole in helping CloseStrong stabilize their product and successfully roll out essential features to drive growth and market traction.

Kanban-Driven Delivery Process Implemented structured Kanban for rapid iteration, daily/alternate-day reviews, and consistent milestone delivery.
Urgent Bug Fixes & Technical Cleanup Resolved critical bugs, improved architecture, and upgraded security with Firebase IAM and role-based access.
AI-Enabled Architecture & Secure Infrastructure Built modular AI using OpenAI, Gemini, and Dialogflow for secure, real-time deal coaching.
Dashboard, Admin & Deal Management Added tools for managing deals, user roles, and success criteria.
AI-Assisted Action Planning Created an AI-driven review module to generate and track action items.
Deployment & Infrastructure Migrated to GCP with CI/CD pipelines for automated, reliable releases.
Monitoring & Observability Implemented centralized logging, real-time metrics, alerts, and sync reliability checks.
AI API calls tracker Logged all AI calls with input/output traceability and in-dashboard editing.
Deal Coach AI Integration We significantly enhanced CloseStrong’s AI-powered sales assistant by integrating and orchestrating multiple LLMs.
- Dialogflow Optimization: Enhanced prompt structuring and integrated a curated knowledge base for better accuracy.
- Gemini-Powered Deal Reviews: Automated multi-step deal analysis to provide actionable, stage-specific coaching insights.
- Context Retention & Personalization: Enabled persistent deal-specific context for personalized AI coaching.
- Web Search Integration: Combined internal knowledge with live web data for comprehensive answers.

Results

The launch of CloseStrong’s AI-driven MVP led to significant improvements in deal coaching accuracy, system performance, and stakeholder confidence in the platform’s scalability.

Launched a secure, AI-enabled MVP with multi-LLM support and contextual deal coaching.
Achieved 80% reduction in irrelevant chatbot responses by refining prompts and integrating a knowledge base.
Decreased manual deal review time by over 50% using Gemini-powered AI feedback.
Improved deployment reliability and testing confidence through GCP-based CI/CD and infrastructure enhancements.

CloseStrong

Technologies

Implementation

Results

Ready to move your technology roadmap forward with confidence?