Definition
WCAG is a set of international standards, currently at version 2.2, for making web content accessible to people with disabilities, covering how content should be perceivable, operable, understandable, and robust.
Importance
Over a billion people worldwide live with some form of disability, and inaccessible web content can exclude a meaningful share of an organization's potential users or customers entirely, not just create a compliance risk. WCAG compliance is also increasingly a legal requirement rather than a best practice, referenced directly by regulations such as the ADA and the EU Accessibility Act, which means accessibility gaps carry real legal exposure alongside the ethical and commercial case for fixing them.
Application
We build to WCAG 2.2 Level AA as standard practice on new development and UI modernization work, covering things like keyboard navigation, screen reader compatibility, and sufficient color contrast, rather than treating accessibility as an afterthought addressed just before launch. WCAG 3.0 is still years away from being finalized, so we don't treat it as a current target, but we keep an eye on its direction since some of what it introduces will likely shape where accessibility requirements head next.
